-40%

Original 1940's BRECK BRUSH DEAL double sided advertising info for store

$ 19.94

Availability: 100 in stock
  • Return shipping will be paid by: Seller
  • All returns accepted: Returns Accepted
  • Item must be returned within: 30 Days
  • Condition: as shown in the photos and described below
  • Brand: breck
  • Original/Reproduction: Original
  • Refund will be given as: Money Back
  • Date of Creation: 1940's

    Description

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    DESCRIPTION OF ITEM
    This is one of several different BRECK Advertising information sheets.  from the 1940's but undated.  this was sent or given to the store, to inform the owner about the product and sometimes show the cost to the consumer vs the cost to the store owner.  very cool and SCARCE. so i am listing them all separately.  a few have 3 hole punch holes on one side, assumable those few were in a binder at one time, but most dont have that,  i also have a few larger Posters of similar BRECK products.
    NOTE: THE SCALE BEHIND THE ITEM IS IN INCHES.s o you can see the size.
    Breck Shampoo
    is an American brand of
    shampoo
    that is also known for its
    Breck Girls
    advertising
    campaign.
    In 1930 Dr. John H. Breck, Sr. (June 5, 1877 – February 1965) of
    Springfield, Massachusetts
    , founded Breck Shampoo. Advertising that "every woman is different," by the 1950s, the shampoo was available in three expressions, color-coded for easy identity:
    [
    1
    ]
    D
    (red label) "For Dry Hair"
    O
    (yellow label) "For Oily Hair"
    N
    (blue label) "For Normal Hair"
    In 1936, son Edward J. Breck (1907 - 1993) assumed management of Breck Shampoo and hired commercial artist Charles Gates Sheldon (1889 – 1961) to draw women for their advertisements. Sheldon's early portraits for Breck were done in pastels, with a
    soft focus
    and halos of light and color surrounding them. He created romantic images of feminine beauty and purity. He preferred to draw "real women" as opposed to professional models.
    In 1957 Ralph William Williams succeeded Sheldon as the Breck artist. Unlike Sheldon, he often used professional women. Breck advertisements ran regularly in magazines such as
    Ladies Home Journal
    ,
    Woman's Home Companion
    ,
    Seventeen
    ,
    Vogue
    ,
    Glamour
    , and
    Harper's Bazaar
    . They were most often on the back cover of the magazine. During these years, Breck Girls were identified through the company's sponsorship of
    America's Junior Miss
    contests. After Williams' death in 1976, the advertising tradition stopped.
    In 1963, Breck was sold to Shulton Division of
    American Cyanamid
    , a chemical company based in New Jersey.
    In 1990, Breck was sold to the
    Dial Corporation
    . Martin Himmel Inc. acquired Breck in 2001, which unveiled the "Breck is Back!" campaign.
    In 2006, Breck was acquired by
    Dollar Tree
    of
    Chesapeake, Virginia
    . It continues to sell the variety of shampoos, plus moisturizing body washes and bubble baths in a variety of fragrances, such as "Lavender Lily" (2006) and "Vanilla Melon" (2007).
    The Breck Girls ads are now in the advertising history records in the
    Smithsonian National Museum of American History
    .
    the scale behind the item is in inches
    I PACK BETWEEN CARDBOARD FOR PROTECTION
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    LOCATION-- box ( in medium clear plastic tub "BRECK" top  )